Digiday+ Research: Half of marketers say ad spend will grow this year
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The theme of optimism in marketing continues: Marketers said they’re coming off a...
View ArticleDigiday+ Research: Agencies carry worry about client budgets into 2025, but...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’re barely a month in and 2025 has already had some ups and downs. And agencies’...
View ArticleDigiday+ Research: Site traffic declines are publishers’ biggest concern this...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Traffic declines and the economy: Those were the biggest challenges publishers faced...
View ArticleDigiday+ Research: Facebook and Instagram volley for dominance in brand...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Despite all the fragmentation in the space, despite the political uncertainty, despite...
View ArticleDigiday+ Research: TikTok usage and spend fall as U.S. ban looms
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TikTok wrapped up a successful year in 2024, even with a murky future ahead. Brands’...
View ArticleDigiday+ Research: YouTube usage drops as fewer brands put a large amount of...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been just over two years since YouTube started a revenue share program for Shorts....
View ArticleDigiday+ Research: How are marketers measuring success on the top social...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Meta’s Facebook and Instagram platforms, TikTok, and YouTube are an integral part of...
View ArticleDigiday+ Research: Amazon gets an even stronger hold over retail media
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Retail media’s moment in the advertising spotlight continues — both for better and for...
View ArticleDigiday+ Research: Subscriptions and events gain steam among publishers’ most...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out...
View ArticleDigiday+ Research’s 2025 ad snapshot: Are publishers becoming less dependent...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Advertising has to be at the heart of publishers’ businesses in the digital age, but...
View ArticleDigiday+ Research: Branded content rebounds as a top source of publisher revenue
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. High-quality content is publishers’ most important strategy when it comes to growing ad...
View ArticleDigiday+ Research: Publishers were ready to depend more on first-party data....
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The subject can’t be avoided — following years of delays and panicked preparations,...
View ArticleDigiday+ Research: Programmatic ad spend loses out to email this year
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There’s a shift happening in the display advertising space: Marketers are using and...
View ArticleDigiday+ Research: Publishers’ subscription revenue is up this year, and...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. With so much uncertainty in the mix and even more likely on the horizon, signs are...
View ArticleDigiday+ Research: Publishers look to cash in on growing events revenue
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers are seeking revenue beyond the old standby of advertising this year....
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